NEWS: Positively Mad streamlines its licensing opportunities

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Positively MAD launched its licensing division towards the end of 2008 as a means to distribute our products and services to a wider market and, in that way, ensure that more students and teachers can benefit from the terrific courses and resources that we offer.

Because we believe that reflective practice and continuous improvement are keystones to our growth, we have been looking at ways to develop our licensee package so that we can offer opportunities that are competitive, enticing and rewarding for all comcerned.

Accordingly, our team has spent a considerable amount of time rethinking and restructuring our licensee package to make it most advantageous to all concerned. We are delighted, now, to offer all future licensees the following essential options:

1) Licensed Partnerships
2) Master Licensed Partnerships

1)  Licensed Partnerships
A Licensed Partner is someone who has purchased one or more of our coaching programmes with the right to promote, present and earn from the coaching programmes. They receive our “Pathways to Profit” Operations Manual, and can order resources and marketing material through the Partnership Website. They are also entitled to attend the half-day Certificated Coaching Course that accompanies each coaching programme in order to gain deeper product knowledge. They are also allowed to ‘tag’ a school for 6 months in order to prevent other licensees from encroaching on their business at that school.

2)  Master Licensed Partnerships
A Master Licensed Partner has all the benefits and features of the Licensed Partner, with the following additions:

• Master Licensed Partners attend a one-day Business Master Class, during which they receive training in how best to start their business, how to promote their products and services, and how to build enduring relationships with their clients.
• They become eligible to receive Preferred Supplier Status – which means that once they return 5 favourable feedback forms, they will directly benefit from all Head Office marketing and advertising initiatives. This means that they will receive direct leads that have been generated by HO campaigns.
• They become part of the Partnership Development Programme – which allows them to receive regular newsletters that are crammed with helpful advice and tips on making their business a success. They receive discounts on all future coaching programmes. They receive support from our dedicated consultants (headed up by one of our most successful licensees, Natalie Donahue) who provide additional training workshops and are on hand to provide 1-2-1 support in all aspects of starting, running, and developing the business. MLPs also have the right to inform future Partnership Workshops by providing questions or suggesting and shaping the desired content of those workshops.

In January of this year, we ran our first Master Licensed Partner Training Weekend on the Isle of Wight and are delighted by the response and feedback we received. It now appears our streamlined partnership opportunities are easier for licensees to understand, and represent greater opportunities for profit stream generation.

Future MLP training days will be run at different venues around the country.

Here is some of the wonderful feedback we received for the first of our Master Licensed Partner Training Days:

• "Very Intense and fast moving, never a dull moment and all information was useful and relevant." - Kevin Walker
• "Pos MAD is a very progressive company with lots of good products and potential to make a difference to schools, communities and young people." Kirit Mistry
• "This space is just not big enough for all my reasons for recommendation. Excellent resources, professionally presented. Quality and standard of presenters far exceeded any expectations that I may have had. A very friendly, encouraging and supportive team at Positively MAD." - Freda McCormick
• "I feel that this course can help so many people. Not just those that we deliver to but those people right now who are looking for a new career or who are being forced into a new career." - Marjorie Grant
• “Excellent, practical balance of the course materials and business skills. Emphasis throughout on doing rather than just thinking about or intending to do things. Much of the learning on day 2 is especially relevant, such as the emphasis on successful marketing techniques." - Chris Battle
• "Hugely positive and passionate delivery of both the coaching programmes and the business opportunity. Both days were characterised by an open, forthright and honest approach by every contributing member of the pos mad team." - Nick Caunter
• "It has been inspirational, motivating and comprehensive. The team from presenters to co-ordinators were so lovely." - Steph Wilmott

(Partners who attended the Certified Licensed Partner Training in December are now considered Master Licensed Partners and can use that term in all of their marketing and advertising.)

2009 promises to be a great year full of exciting opportunities and great rewards for all licensees, and, given that we have a substantial range of coaching programmes in production and on offer throughout the year, licensees will have many more options to offer educational establishments and even more chances of creating the revenue streams that they deserve.

See our website for details of the next MLP Training Days.